Enterprise Ireland, the Irish government organization responsible for the development of Irish enterprises in world markets, today named New York-headquartered branding agency Brand Definition its North American Agency Of Record (AOR). Brand Definition will immediately develop and implement a comprehensive public relations, social media and content strategy campaign to promote Ireland as a hub of innovation and entrepreneurship and also to promote Irish businesses operating in North America.
“Ireland’s commercial momentum and economic contribution in the United States and Canada is very strong,” noted Sean Davis, Director of North America, Enterprise Ireland. “The opportunity to do more business and achieve robust long-term growth is very compelling but requires us to explain our global ambition and promote our capacity to realize that ambition. Brand Definition will support us in this mission. The agency has the leadership and organizational depth to have an immediate and lasting impact on Ireland’s innovators and entrepreneurs and also on how Enterprise Ireland works with our client companies in North America.”
Brand Definition is an award-winning NYC and Portland-based brand communications agency specializing in the consumer and business technology markets. Founded in Chelsea NYC in 2010, the agency opened a West Coast operation in the Pearl in Portland and followed up with a studio there in 2014. Brand Definition provides strategy, public relations, social media and content services to leading consumer and business technology brands such as Harman, Hitachi, Assa Abloy, Legrand, Milestone Systems and more. The agency is led by Daniel O’Connell, Managing Director; Philip Weiss, Director of Operations and Chris Hertzog, Director of Digital.
“Ireland’s businesses are achieving amazing successes just as Ireland’s technologists are innovating world-class solutions and Ireland’s entrepreneurial engine keeps turning out new ideas that gain traction all over the world,” explained Daniel O’Connell. “Brand Definition is very pleased to partner with Enterprise Ireland to share details of these successes with the North America market and to promote the Enterprise Ireland mission. It’s an opportunity and responsibility our team is eager to take on.”
With offices and incubator hubs in New York, Austin, Mountain View, Boston and Toronto, Enterprise Ireland is primed to support client companies across the continent in a wide array of technical and vertical markets. The United States and Canada are important commercial partners to Ireland: In addition to the United States being Ireland’s second largest export market ($3 billion), Irish companies employ tens of thousands of people across the country.
“Ireland’s commercial partnership with the United States and Canada is highly-evolved and mutually beneficial,” Davis continued. “We have shared values, shared ambitions and shared interests in industries such as software, energy, finance and aviation. As Ireland continues to explore growth and Irish companies express their global ambition, our communication with the North America markets becomes even more critical.”
About Enterprise Ireland
Enterprise Ireland is the Irish State agency that works with Irish enterprises to help them start, grow, innovate and win export sales in global markets. Enterprise Ireland partners with entrepreneurs, Irish businesses, and the research and investment communities to develop Ireland’s international trade, innovation, leadership and competitiveness. In this way, we support sustainable economic growth and regional development, and help create and sustain employment in Ireland.
